Technology

Yipin fresh food has raised 4.74 billion yuan in two years and is expected to open 800 stores in 2020

Changjiang business news on August 5, Yipin fresh officially announced that it had obtained round C financing, with an amount of about 2.5 billion yuan, which was led by Tencent, the old shareholder, and Zhongding capital. < p > < p > according to Tianyan survey, Yipin fresh food is a fresh food chain supermarket. Based on its own breeding base, Yipin fresh food provides customers with fresh vegetables and fruits, yogurt, snacks, fresh meat and household FMCG products as well as on-site processing services. It operates 24 hours a day, mainly in community stores and shopping centers. < / P > < p > according to Tianyan data, prior to this, Yipin fresh has obtained two rounds of financing totaling 2.24 billion yuan, namely, the a-round financing obtained by today’s capital on August 23, 2018, and the round B financing of RMB 2 billion yuan by Tencent led investment, today capital, Longzhu capital and Zhongding venture capital on March 29, 2019. It is worth noting that after round B financing, the fresh value of Yipin has exceeded 20 billion yuan. With this round of financing, Yipin fresh food has accumulated more than 4.74 billion yuan in two years. Up to now, the total number of Yipin fresh food stores has nearly 900, covering 17 cities, and has sunk to prefecture level cities and counties. In a year and a half, the number of stores doubled and became the fastest growing brand in the industry. < / P > < p > in terms of expansion, Yipin started from Hefei. In 2018, there were more than 400 stores. Up to now, there are nearly 900 stores covering 17 cities, and they have sunk to prefecture level cities and counties. In a year and a half, the number of stores doubled, making it a leading brand in the industry. < p > < p > in terms of profitability, Yipin said that it can achieve rapid and rapid development while ensuring the ultimate cost-effectiveness and sustainable profitability. It relies on the strong supply chain capability accumulated over the years and the partnership mode with stores as the core. In this regard, Xu Xin, founder of today’s capital, said that as the first investor of Yipin fresh food, we witnessed President Jiang’s leadership of Yipin’s team, all the way down the road. In three years, nearly 900 stores have been opened in 17 cities to build a middle platform. Both online and offline work together to achieve the Internet speed of triple annual income growth. Since the first investment in Yipin fresh food in November 2017, capital continues to increase its position, and it has been invested four times in three years. It is precisely that fresh food is a 6 trillion market, and the penetration rate of e-commerce is less than 5%. Fresh food is the last fortress of e-commerce, and those who get fresh food win the world. < p > < p > investors from Tencent said that with the further integration of online and offline, fresh food in the community will have greater potential. As a kind of community fresh food business closer to consumers, Yipin fresh food has met the needs of consumers for “more, faster, better and less” on the basis of continuously consolidating the supply chain and operation ability. It has shown strong competitiveness in the cities it enters and has become the mainstream purchasing channel for mainstream fresh consumers. According to the official announcement of Yipin fresh food, this round of financing will mainly be used for the accelerated expansion of offline and online business, the integration of the whole industry chain, the continuous investment in scientific and technological research and development, and the layout of national logistics warehouses. According to the forecast of Yipin fresh food, 800 stores will be opened in 2020. 5g is coming, operators finally think of the big problem of “calling”

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