China’s novel coronavirus pneumonia survey was conducted in August 5, 2020 / August 5, 2020 / / through the latest global survey. It showed that only 12% of the surveyed Chinese enterprises established an elastic supply chain to promote customer growth. This proportion is slightly higher than the global average.
this study investigated 900 executives from 10 countries and regions around the world, and released the report “accelerating growth: customer-centered supply chain”. In recent years, enterprises hope that supply chain can not only help improve efficiency and scale, but also promote sustainable business growth.
the report points out that in order to build a customer-oriented supply chain, Chinese enterprises still face many challenges, including the inflexible supply chain infrastructure and resources, and the lack of the ability to co create with ecological partners. Affected by the epidemic situation, these challenges are becoming more and more arduous.
Ma Jieqi, President of Accenture strategy and consulting Greater China, said: “supply chain has always been the lifeline of an enterprise. Under the epidemic situation, as an engine of enterprise recovery, it is urgent to establish an elastic supply chain, which can ensure that enterprises can provide products and services quickly, safely and stably. Enterprises need to strengthen supply chain construction, be more customer-centric, increase transparency and speed up decision-making, so as to achieve growth when the economy recovers. ”
research shows that between 2017 and 2019, the average investment of Chinese enterprises interviewed is 180 million US dollars to transform the supply chain. However, only a small number of leading enterprises can obtain satisfactory return on investment. The average revenue of leading enterprises has increased by 11%, while that of other enterprises has decreased by 4%. In addition, the contribution of flexible supply chain to the revenue of leading enterprises is 4.3 times of that of other enterprises.
pan Zheng, managing director of Accenture’s supply chain and operation strategy in Greater China, said: “the rapid changes in the market environment and user behavior have brought a lot of uncertainties. In order to deal with these uncertainties, the customer-centered supply chain is of great importance to enterprises and the whole society. Enterprises should learn from the methods and experience of leading enterprises, reform their own supply chain, improve operation, better serve customers, and ultimately achieve business growth. ”
the reason why the leading enterprises have met the growing and changing needs of user experience is that they have developed four key measures to consolidate the leading position in the industry:
Based the supply chain strategy on customer value. Nowadays, the composition of customer value becomes more complex, with more emphasis on purposefulness and personalization. Leading enterprises should meet key customer values, such as business sustainability, data privacy and security, customized delivery and services, etc.
building an analytical and asset light collaborative architecture will significantly improve the contribution of the supply chain to enterprise revenue and achieve win-win results both inside and outside the ecosystem. In fact, on average, more than half of the revenue growth of leading companies comes from collaboration tools and data insight.
leading enterprises have established the ability to segment customers and products in real time. In the stage of designing products and services, leading enterprises will actively explore potential suppliers to achieve target profits. At the same time, leading enterprises also invest and build advanced network security capabilities to deal with increasingly serious security threats such as data leakage and embezzlement.
support from enterprise executives is the key to realize the transformation of supply chain. CEOs of leading companies are more willing to discuss supply chain issues with the board of directors and translate these discussions into tangible results. These CEOs will allocate special funds to promote supply chain innovation and equip top teams to accelerate transformation.
taking the high-tech manufacturing industry as an example, leading enterprises have been upgrading their intelligent manufacturing to build their own digital contacts and supply chain service capabilities, In order to meet the personalized customization needs of mass consumers, such as personalized customization experience, online and offline comprehensive integration, multi-channel order access and automatic and efficient processing, full link intelligent planning collaboration, automated warehouse and logistics control tower, etc.
during the period from December 2019 to February 2020, Accenture conducted a survey on 900 enterprise executives from 10 countries and regions and 9 industries around the world to understand how to transform the supply chain and promote business growth. At the same time, Accenture uses econometric model to evaluate the impact of analytical and asset light collaborative architecture on the growth of enterprise revenue. In addition, Accenture used capiq database to compare the performance differences of leading enterprises with other enterprises in terms of revenue, EBITDA * and stock price changes. *EBITDA is a standard accounting measurement index, which refers to the profit before interest, tax, depreciation and amortization.
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Accenture has been operating in Greater China for more than 30 years and has a workforce of more than 16000 people, distributed in many cities, including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a reliable and outstanding partner of digital transformation, we are participating in the construction of business and technology ecosphere more innovatively, helping Chinese enterprises and governments grasp the digital power, realize transformation by formulating strategies, optimizing processes, integrating systems, deploying cloud computing, etc., so as to enhance global competitiveness, so as to be based in China and win in the world. India’s Ministry of health has announced that the number of new cases has exceeded 2 million